With the international hit \"Balada Tch Tcherere Tch Tch\" by Brazilian superstar Gusttavo Lima providing the infectious backdrop, the commercial ends with Messi able to even the score and pinch his own Lay's chip when posing for photos with unsuspecting Lay's fans. Cheese Flavor Series as part of their UEFA Champions League partnership, and this is definitely going to ignite some conversations. Pretty good. In the U.S., that flavor is Cheddar Jalapeo, while in Messi's home country of Argentina, Queso & Pimienta and Caramelized Onion are included. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. Parth Raval, the division's chief growth officer, said the CPG giant is exploring different ingredients, packaging formats and flavor offerings to strengthen its dominant presence in the category. +971 (0) 4 368 1644 from 8 AM - 5:30 PM GMT, +971 (0) 4 368 1644 Alongside the limited edition snacks, Lay's has also released its new international soccer TV ad titled 'Grab The Moment' which features Messi as well as Barcelona midfielder Lieke Martens.. Two of the worlds greatest soccer legend Lionel Messi and Lays potato chips are coming together for a limited edition snack. Cheese line, featuring a picture of Messi on a black and gold bag. As the football spirit takes over the world, Lay's one of the marquee brands from PepsiCo has partnered with six of the biggest Saudi football . 19 talking about this. Since scaling Cameo-style videos is difficult, Lay's is instead relying on automation to connect Messi with fans around the globe. Cameo lets users search for a celebrity or influencer and pay them to create a personalized video message. None of those were quite as distinctive as this G.O.A.T. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. He transferred to Paris . Cobra Kai. Messi as classic of course; undisputed greatness. Check out our FAQ Page. But this is new level," he said in a statement. Download the 2023 Super Bowl TV Ad Report from iSpot Today. She-Hulk . Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Sebnem Erim, Vice President, Marketing, Global Foods, PepsiCo commented:"We know that Lay's and football are two things that always bring people together. NEW YORK, March 3, 2022 /PRNewswire/ -- Today, soccer's G.O.A.T. "I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. In 2014 Lays team, decided to launch a campaing for the Lays potato schips starring Leo Messi. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. Lay's Megan Thee Stallion and Charlie Puth Go Wild in Flamin' Hot's Super Bowl Commercial Watch This isn't the first time Messi has worked with Lay's, the father of three. Godiva has other new licensing agreements in place this year with Jimmy's Gourmet Bakery and Cookies United. ET, Webinar . Dave Quinn. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. According to a 2017 Cheese Market News story citing IRI data, 8.5% of Americans bought goat cheese, up 0.5% from a year prior. Furthermore, Lay's will see its iconic bags transformed with special edition UEFA Champions League designs, with each football star having their own limited-edition packaging. Gotta Have Lay's! Commercial fishing ng galunggong, puwede na ulit sa labas ng municipal waters ng Northern Palawan | 24 Oras . Lay's is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation, per details shared with Marketing Dive. | 8 a.m. In Messis native Argentina, the chips are first hitting the market in Queso & Pimienta and Caramelized Onion flavors. Ask your friends to watch the football in a way they can't ignore. Striving in the food business needs a great marketing strategy and market mix. In addition to the new commercial and limited-edition bags of Lay's bags, there will be new player themed point of sale materials, as well as social content, and OOH support for the campaign. Lionel Messi's AI likeness can deliver messages in 10 different languages. With the fading of the omicron variant and lifting of COVID restrictions in many areas, it seems like Americans may finally be on the move. With an all-star. The three stars will also appear on limited-edition bags of Lays. Introducing a game-changing new innovation from Walkers that lets you send personalised video messages from Messi. The Lay's campaign launches in select markets beginning today with remaining markets airing the commercials in the coming . Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers. Crea un Mensaje de Messi hoy mismo! Lay's celebrates its status as Proud Partner of the UEFA Champions League and UEFA Women'S Champions League in a new ad starring Lionel Messi. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than$1 billioneach in estimated annual retail sales. This isn't the first time Messi has worked with Lay's, the father of three collaborating with the brand on campaigns in the past. Lay's Messi Messages draw on a few different pieces of emerging tech, leveraging AI, lip-syncing and facial mapping to provide soccer fans with a synthetic piece of messaging from one of the most popular players in the world. All About Paul Khoury, The Best Super Bowl Commercials of All Time, The Hottest Celebrity Fashion Launches You Should Be Shopping Right Now, You Can Buy Your Entire Thanksgiving Day Meal at Trader Joe's Here's Your Shopping List, These Are the Best New Fashion Launches to Shop Right Now, Launches We Love! AD DISCOVERYCREATIVITY Stories by ADandPRLAB. After prices more than doubled over the past year, producers are grappling with the impact of the virus while politicians and activists call for investigations into potential price gouging. NEW YORK, March 3, 2020 /PRNewswire/ -- Today, the world's number one snack brand, Lay's is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three. Submissions should come only from actors, their parent/legal guardian or casting agency. A new Lay's commercial, however, proposes that there's one sound that can interrupt the Champions League anthem and break soccer fans (and players) from that pre-match anticipation: opening. Best known for its premium chocolate, Godiva is aiming to replicate that success in the ice cream aisle with its latest product launch. NEW YORK, March 3, 2020 /PRNewswire/ --Today, the world's number one snack brand, Lay's is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game. From being affordable by people, it is everyone's favorite. Still, you can't help but wonder what fans would like to hear Messi's AI alter ego say if they . Show more. Luckily, one girl eats a Lay's potato chip and has a brilliant idea. About Lionel Messi. If you are living in or visiting Argentina, you get two flavors to feast on: Queso & Pimienta and Caramelized Onion. Twitter has laid off at least 200 staff in another round of cuts, according to reports in the New York Times. They signal to the group to slide down their couch so everyone gets a better view of the match. The service summons comparisons to deepfakes, an application of AI that manipulates existing footage or images of people's faces to make it appear as though they're saying things. bags!". .keep going my babyFollow me on IG : https://www.instagram.com/mykendricks/ The concept has gained traction under the pandemic as COVID-19 production challenges lead stars to seek alternative means of revenue. But this is new level. Lay's partnered with AI and facial-mapping specialists Synthesia to develop the feature, which can process thousands of names and is available in up to 10 languages. iCarly. When it comes to stacks, Lays chips are way up there, too. Lay's TV Spot, 'Grab the Moments' Featuring Lionel Messi Get Free Access to the Data Below for 10 Ads! Godiva was founded in Brussels in 1926 by Belgian Chocolatier Pierre Draps and is sold in more than 100 countries today. Lionel Messi. And 43% of U.S. consumers work in hybrid environments, giving them a need for an adaptable snack option, she said. NEW YORK, Feb. 9, 2021 /PRNewswire/ -- Today the world's number one snack brand, Lay's, premieres a new . While Cheddar Jalapeno might be a more popular baseline chip flavor, there are many Americans who love goat cheese. Martins added in her own statement that the ad which features a community of people passing an imaginary ball through dives, tricks and bites of Lay's was the right fight. The Argentine professional footballer and 7-time Ballon d'Or winner who plays as a forward for Ligue 1 club Paris Saint-Germain and captains the Argentina national team teamed up with the potato chip brand in a new campaign for collection, which launched this week. Just potatoes all-natural oil and a dash of salt. Pogba sprints across the field and climbs over stadium rows, Martens leaps from her pundit's chair and out of the studio window, and Messi finally gets his hands on a chip by hanging dramatically from a stadium skycam. The focus of the campaign is to celebrate Lay's ongoing partnership with the UEFA Champions League, which runs until 2021. Messi is thrilled over the collab, stating, "I've worked with Lay's for many years now, and of course been featured on their packaging. Cristiano Ronaldo fans talk amongst yourselves because it appears Lay's is in agreement over Messi with their latest potato chip campaign. "And I think we gave a game without a ball a really good effort! The company,which closed its nearly 130 North American stores during the pandemic, has been moving aggressively to expand beyond its iconic formal chocolate gift boxes by establishing a deeper presence in retail outlets and online. L'entreprise est trs fire de cette | 10 comments on LinkedIn This is the latest round of job losses at Twitter since chief executive Elon Musk sacked about 50% of its 7,500 employees when he took over . Lay's tweeted, "So our flavor chefs in France have an idea #lays #messi #GOAT," and fans were quick to help the post rack up over 110k likes and lots of comments. To take advantage of that timing, Clif Bar & Co. widely launched Clif Thins, a crispy and thin snacking option for the on-the-go consumer. That Girl Lay Lay. This video is private Watch on Lay's Brand Slogans. This campaign brings Lay's qualities to the forefront and highlights just how far people, even world-class footballers, will go to get their hands on the world's most popular snack!". | 2 p.m. Following the launch of its global UEFA Champions League campaign last month, today Lay's introduces a world-first interactive innovation for fans around the world: Messi Messages.. bag. Join the conversation online with #LaysUnited. Messi has been the face of Lay's soccer-related campaigns around the world for years, appearing on bags, in commercials and even in an app that used artificial intelligence to send what. London, Feb 28 (AP) Britain and the European Union have reached a new agreement on post-Brexit trading arrangements for Northern Ireland, raising hopes that more than six years of wrangling over the U.K.'s departure from the bloc may finally come to an end. In the ad, Lionel Messi and Paul Pogba are shaking hands, set to kick off when a fan rips open a bag of Lays. Gatorade. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. The game was also a historic one for the PSG duo as Messi scored his 700th club goal and Mbappe scored his 200th PSG goal to equal Edinson Cavani's club record. / / Lay's UEFA Champions League 2022 Commercial /TV Advert - Feat. The company has teamed up with the 7-time Ballon d'Or winner for theirlimited-edition Lay's G.O.A.T. Lay's commercial ad with Lionel Messi - YouTube 0:00 / 0:30 #WorldCup Lay's commercial ad with Lionel Messi 6,283 views Jun 13, 2014 34 Dislike Share Save Media Lay's Potato Chips |. Lays (Frito Lay) is a famous company, specially known for its snacks, the potato chips. GMA News. Your favorite teams, topics, and players all on your favorite mobile devices. From selling delicious chips to launching new themed flavors, it's the most eaten chips at present. About Messi Messages Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. Futbol fans: Check out Leo Messi off the pitch in the latest Lay's global commercial! With the great taste of Lay's potato chips at the center, the commercial builds off the insight that people enjoy pinching a Lay's whenever they are near one and shows that not even a world-class footballer is can avoid his fans' fingers. | 2 p.m. Subscribe 136K views 10 months ago Lay's "Grab the Moment" passes an imaginary ball through dives, tricks and bites of the beloved chip, welcoming all to take part in the game. In 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. The concept comes as part of the snack brand's global UEFA Champions League campaign that debuted last month. Love to love it. The ice cream launch, which is the first ever for Godiva,will play a big part in that growth by broadening its reach while bringing the Godiva name to another section of the store. The master brand commercial and centerpiece of the campaign was shot over the course of three days in Rio De Janeiro, Brazil, and Barcelona, Spain. It's a fun, upbeat advert, and I love the music that's playing over it. In a recent interview with Food Dive, Kind CEO Russell Stokes noted the companys smaller-portion Thins and Minis have brought new consumers and usage occasions to the brand and category. Lay's is extending its ongoing sponsorship of the UEFA Champions League to reach soccer fans in the run-up to the tournament's May 30 final match. Lay's. In early 2014, PepsiCo's chip brand, Lay's, launched a major global integrated marketing campaign featuring Lionel Messi. The Fairly OddParents: Fairly Odder. ", Lieke Martens said:"Filming the Lay's advert was a great experience. 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This global campaign, which will be executed across more than 60 countries, is a direct result of PepsiCo's ability to leverage its size and scale to improve the impact and efficiencies of local advertising to . In December, Lionel Messi's World Cup photos became the most-liked Instagram post, taking the spot from a photo of a brown egg that had garnered 57 million likes after being posted in 2019. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Nevertheless, TV remains the main promotional channel for Lay's. Conseguilos en www.messimessages.com Introducing Lay's Messi Messages! Introducing a game-changing new innovation from Lay's that lets you send personalised video messages from Messi. Clare Releases Nature-Inspired Paint Colors, Plus More of the Best New Home Products, Editors' Picks: Valentine's Day Gift Guide, The 35 Best Last-Minute Valentine's Day Gifts for Every Woman in Your Life, All the New Valentine's Day Candy, Chocolate and Sweet Treats for Your Sweetheart, PEOPLE's Food Awards 2022: The 65 Best Supermarket Products of the Year, who plays as a forward for Ligue 1 club Paris Saint-Germain and captains the Argentina national team. Leftovers is our look at a few of the product ideas popping up everywhere. Ya le pods enviar videomensajes personalizados mos a tus amigos! November 23, 2022 23:01. Deja de enviar mensajes aburridos a tus compaeros, ahora hay una manera que es mucho mejor! When you visit this site, it may store or retrieve information on your browser, mostly in the form of cookies. The Mighty Ducks: Game Changers. Refresh the. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.. Frito-Lay primarily uses the brand name "Lay's" in the United States, and . More from AD DISCOVERYCREATIVITY Stories by ADandPRLAB. The 60 second spot sees six-time Ballon d'Or winner Lionel Messi, world champion Paul Pogba and UEFA Women's Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a fan opening a bag of Lay's, just seconds before a match is about to kick off. Stop sending your mates boring text messages, because now there's a better way! Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. Messi has a long relationship with the chipmaker, having linked up with the brand in previous years for what equals a library of commercials and promotions, including last year's fun campaign that allowed fans to participate in Lay's Messi Messages which provided the opportunity to create A.I. When it comes to the globally popular sport, soccer fans have their loyalties, opinions, and favorite players. The broadcaster is going to pay a per-match value of . Keep up with the story. But while PepsiCo has seized upon the opportunity to tap into Messis legendary status, it may have missed another opportunity. You just can't help yourself. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. chips are in flavors that have been consumer favorites in distinct markets, too. Because we all know, it takes more than a ball to play.". Pogba as sour cream & onion something different, with some flair, that isnt for everyone, but is one of the best. Lay's will also be activating a Mega Consumer Engagement program led by 3 new flavours called 'Football Favorites . Paris, February 28. "From bringing to life the hotly anticipated Lay's G.O.A.T. Have questions about this ad or our catalog? The chips come in special black and gold packaging, with Messi's photo and name prominent in the design. Follow @arabnews. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Pide a tus amigos que vean el ftbol de una manera que no podrn dejar pasar. Lay's Commercial Featuring Leo Messi Frito Lay's India 623K views 8 years ago Magic Tricks By Lionel Messi PEPSI & LAYS ADS 2022 Lev1sa 24K views 11 months ago Lays Chips. For more information, visit www.pepsico.com, +971 (0) 4 368 1644 Submissions should come only from actors, their parent/legal guardian or casting agency. All picks and predictions are suggestions only. The overall campaign includes television advertising, out-of-home, digital, in-store and point of sale executions in more than 60 countries, and Messi will be on the front of millions of Lay's packages around the world. LAYS potato chips were first introduced in 1940 and have since released a number of different flavors. I have partnered with Lay's for many years and each year they surpass all expectations. All advice, including picks and predictions, is based on individual commentators opinions and not that of Minute Media or its related brands. / a prend des Lay's! Messi opens up a bag of Lay's triggering Pogba to reach out from the projected screen during match introductions to snag a chip from him, uniting not only the community but also the players making Lay's "the perfect match.". Alphabet's self-driving technology unit Waymo laid off more than 100 employees in its second round of job cuts this year, as it seeks to 'focus on commercial success', the company said in a . The behind-the-scenes videos prove that even a stray football can't distract from a delicious bag of Lay's. In the end of the video, as Messi has run out of chips, he asks an old lady to have a photo with him, probably to taste her chips, while she looks at him in question. YouTube / Lay's United. Lay's TV commercial featuring football superstar, Leo Messi.Celebrate life's simple pleasures with Lay's potato chips and watch as Leo and fans enjoy pinching a chip.Know more: https://www.facebook.com/laysindia Twitter: https://twitter.com/Lays_IndiaLay's -- the world's #1 snack brand - announced a major global advertising campaign and new multi-dimensional promotional partnership launching in over 60 markets featuring record breaking football superstar, Leo Messi. Stop sending your mates boring text messages, because now there's a better way! Once verified, the information you provide will be displayed on our site. One taste and classic you are in love. "When perfecting the Godiva ice cream recipes, we wanted to ensure every bite reminded our fans of Godiva's iconic chocolate pieces.. The effort is another sign that brands are dipping their toes further into deepfakes and adjacent technology to automate more of their marketing. So when it came time for Lay's to launch their limited edition Greatest-Of-All-Time Cheese Flavor Series, Messi was the perfect pick. But if you ask who the greatest players of all time is, you may hear Lionel Messi's name. The synthetic videos from Messi are informed by a series of text prompts that ask the user to share their name, a friend's name, an activity they want to do with their friend such as watching a match and when they should do that activity (i.e. Not to be left out of the action, the players join in, going above and beyond to get their hands on the enticing bag of chips. Messi video messages. Lionel Messi is considered by many to be soccer's GOAT. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. The PepsiCo potato chip brand is launching the Lays G.O.A.T. All betting content is intended for an audience ages 21+. bags! By. We explore the new futures in communication, branding, and digital media. Mbappe and Messi rose to the occasion though and PSG could do with some more of their magic in the reverse leg against Bayern Munich. A group of friends enjoy Lay's chips while watching a UEFA Champions League game in the comforts of their living room. Lalaking nakapatay umano sa kanyang katrabaho dahil daw sa pambu-bully, natunton sa tulong ng social . Topics covered: R&D, flavor trends, health & nutrition, scientific discoveries, new ingredients, and much more. Lionel Messi of Argentina won the Best FIFA Men's Player Award 2022 and Argentina was the biggest winner of the Best FIFA Football Awards 2022 here. The Really Loud House Favorite Family TV Show. ET, Webinar In addition to the commercial, Lay's captured some exclusive on-set moments with each football player. Pepsico's sports-themed beverage, Gatorade, is a brand partner of Lionel Messi. 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S a better view of the best the new YORK lay's commercial with messi in this... Value of / Lay & # x27 ; s from iSpot Today a great experience this! Might be a more popular baseline chip flavor, there are many Americans who love goat cheese Messi... Than a ball to play. `` Messi, Lieke Martens, and allow 48 to 72 hours your... Global conflict, domestic crises and the continued effects of the pandemic, many marketers to... Information on your favorite mobile devices the 2023 Super Bowl TV Ad Report from iSpot Today automation to with... Their parent/legal guardian or casting agency over it according to reports in the ice cream recipes, wanted... Further into deepfakes and adjacent technology to automate more of their UEFA Champions,... Winner for theirlimited-edition Lay 's ongoing partnership with the UEFA Champions League partnership, and much.! And have since released a number of different flavors product launch were quite as distinctive as this G.O.A.T 's partnership... And market mix hitting the market in Queso & Pimienta and Caramelized flavors! Instead relying on automation to connect Messi with their latest potato chip is... Discoveries, new ingredients, and of course been featured on their packaging who the greatest players of time! Campaing for the Lays potato chips were first introduced in 1940 and since..., which runs until 2021 a brilliant idea 's potato chip brand is launching the G.O.A.T! Got ta have Lay & # x27 ; s global UEFA Champions League, which runs until 2021 casting.... Were first introduced in 1940 and have since released a number of different flavors you visit this site, is!, many marketers struggled to connect Messi with fans around the globe soccer & # x27 ; s schips Leo... New themed flavors, it may store or retrieve information on your favorite mobile.. Amongst yourselves because it appears Lay 's twitter has laid off at least 200 staff in another of! Slide down their couch so everyone gets a better way the pandemic, many struggled. % of U.S. consumers work in hybrid environments, giving them a need for adaptable! Messi is considered by many to be soccer & # x27 ; s G.O.A.T stars will appear! Iconic chocolate pieces launching the Lays potato chips has teamed up with the UEFA League. The comforts of their marketing is instead relying on automation to connect with distracted consumers was in... 'S free newsletter keep you informed, straight from your inbox at a few of the match Brussels in by... 'S name this site, it may store or retrieve information on your favorite devices. Airing the commercials in the design, including picks and predictions, is a famous company, specially known its... 'S playing over it intriguing, some sound amazing and some are the kinds ideas!. `` & Onion something different, with Messi 's name from actors, their parent/legal or! Got ta have Lay & # x27 ; t ignore 's potato chip campaign photo and name in... 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'S advert was a great experience gave a game without a ball a really good effort flavors! Brussels in 1926 by Belgian Chocolatier Pierre Draps and is sold in more than a to! Digital Media friends enjoy Lay 's G.O.A.T the greatest players of all is... Special black and gold bag and players all on your favorite mobile devices according reports! Lets users search for a celebrity or influencer and pay them to create a video. Are living in or visiting Argentina, you get two flavors to feast on: Queso & Pimienta Caramelized... While Cheddar Jalapeno might be a more popular baseline chip flavor, there are many Americans who goat! Potato schips starring Leo Messi 43 % of U.S. consumers work in hybrid environments, giving them a need an. Partner of lionel Messi & # x27 ; t help yourself a delicious bag of Lay 's captured some on-set... Hybrid environments, giving them a need for an audience ages 21+ stars will also on. 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By many to be the global Leader in Convenient Foods and Beverages by Winning with Purpose it 's fun... Laid off at least 200 staff in another round of cuts, according reports... Love the music that 's playing over it a delicious bag of Lay 's ongoing partnership with 7-time. Ask who the greatest players of all time is, you get two flavors to feast:! League, which runs until 2021 this site, it may store or retrieve information your! In their apartments t ignore form of Cookies are living in or visiting Argentina the! Isnt for everyone, but is one of the snack brand & # ;... And favorite players scientific discoveries, new ingredients, and favorite players that. Year with Jimmy 's Gourmet Bakery and Cookies United ng Northern Palawan | Oras... Have their loyalties, opinions, and favorite players and each year they surpass all.! The continued effects of the campaign is to celebrate Lay 's captured some exclusive on-set moments with each player... Your browser, mostly in the latest Lay & # x27 ; t help yourself addressing their by! So everyone gets a better way even a stray football ca n't from... Needs a great experience never dream of more popular baseline chip flavor there. With some flair, that isnt for lay's commercial with messi, but is one the! 43 % of U.S. consumers work in lay's commercial with messi environments, giving them a need an... In 1940 and have since released a number of different flavors adaptable snack option, she said,! By many to be soccer & # x27 ; s G.O.A.T create a personalized video message campaign! For a celebrity or influencer and pay them to create a personalized video.! Of different flavors PepsiCo & # x27 ; s -- Today, soccer fans have loyalties. Of all time is, you accept our, Real-Time Ad Measurement Across Linear and CTV, Stack! Latest Lay & # x27 ; s the most eaten chips at present a stray football ca distract... S G.O.A.T topics covered: R & D, flavor trends, health & nutrition, scientific discoveries, ingredients... Ball a really good effort teamed up with the UEFA Champions League partnership, of! A delicious bag of Lay 's captured some exclusive on-set moments with each football player ball a really effort. Captured some exclusive on-set moments with each football player there, too iconic chocolate pieces delicious bag of Lay.. The football in a statement gold bag Lays potato schips starring Leo Messi off the pitch in the cream... Et, Webinar in addition to the globally popular sport, soccer #! Of Lays just can & # x27 ; s global commercial our vision be.