Which digital marketing channels are bringing in the most leads and most valuable sales? While its useful to touch base with your clients to review reports, it does take timetime that you could be spending working on your website anddigital marketingefforts. Data-driven digital marketing reports are an essential tool for measuring marketing performance, understanding the value of digital marketing efforts, and evaluating progress toward your businesss goals. While you may want to rely on the experts to help you draw conclusions from your data, try to pick out a few questions or insights yourself. Subscribe to DashThiss monthly newsletter and receive the latest news and articles directly in your inbox. Essentially, you should be making more than you spend on ads, and this is a great way to monitor whether or not your investment is ringing the register. the top 20 URLs driving traffic to your site), but as long as you make the rest of the data as visual as possible, your report will feel easier to digest at first glance. For digital marketing advice on the regular, subscribe to the email that more than 190,000 other marketers trust: A digital marketing report compiles essential information about your digital marketing strategies and campaigns all in one place. We are always available at Beanstalk to take a deep dive into your digital marketing report and provide valuable insights. If youve ever felt overwhelmed by your digital marketing reporting or struggled to understand what the metrics really imply, we get it. Conversion rates indicate the percentage of individuals, such as visitors to your website or audience members who engage with your ads, who go on to complete a desired goal. In this guide, well explain the ins and outs of digital marketing reports to help you effectively track and analyze the performance of your strategies. The traffic channels and traffic breakdown section of our reports answer these questions. Beyond that, there are endless tools for reporting and measuring marketing success. The 6 FREE Marketing Tools Every Marketer Needs to Use. Tell them what your digital priorities are and keep it to just two or three items. How many Conversions you received each month, How much is the average conversion cost in terms of ad spend (ie. ROI. Related: Are You Collecting the Right Data from Site Visitors? Your CRM software can help you match names with the metrics and figure out the value of each marketing channel. Our digital marketing strategists are ready and excited to make those numbers mean something to your bottom line. If you do a conference call, its crucial that your audience be able to follow along. How often you need to evaluate progress depends on your industry, methods, and goals. Taking the time to draw conclusions from data-driven digital marketing reporting can help your business gain insight and take strategic actions in the future. Pages per session is the average number of pages a user visits on your website in a single visit. Sometimes, unexpected pages can end up being the most visited pages of your site, so be sure to optimize these pages, keep their information up to date, and make sure they guide users toward a conversion if possible. You can also analyze your audiences behavioral data to better understand which strategies your target audience responds to the most. If you will be presenting via email, i.e. The best data-driven marketing strategies understand that quantity is not the most important thing. This field is for validation purposes and should be left unchanged. Will you be presenting in person, over the phone, or via email? ROAS measures the amount of money spent on advertisements in comparison to the amount of money made on sales directly linked to advertisements. Digital marketing reports take up a lot of your agencys time and are only helpful if theyre actionable. When you partner with WebFX, well take care of implementing and managing your digital marketing strategies so you can focus on your other business tasks. You might also trackcampaign performancefrom differentmarketing channelslike Google Ads (formerlyGoogleAdwords), Facebook,LinkedIn, or Mailchimp. High conversion rates mean that your marketing campaign and website are proving to be successful - so it's a metric you really want to pay attention to. Engaged users tend to spend longer amounts of time on your website. For B2C companies, most of your energy should be spent optimizing your website for mobile users; for B2B companies, most of your websites visitors will probably be on desktop. One month is a good sweet spot for most projects. All Rights Reserved. In order to calculate engagement rate by post, record the number of interactions (e.g., likes, shares, and comments) the post gets. simply sending the report over without explaining in person, this will be a bit harder but still doable. Starting with the methods above, you'll soon be able to better measure what's working, and identify what isnt, in your digital marketing campaigns. For most websites, Google Analytics is a great place to start analyzing your websites main data. Here are a few examples of key digital marketing metrics you can keep track of in your report: Plus, you can also track essential audience behavior data on your website to include in your report. Vanity metrics often hide in the camouflage of digital marketing jargon so asking questions can smoke them out. This will also let you analyze which of your channel strategies is most effective, and help you to determine how and where your money should be spent. Now that you know the answer to the question what is a digital marketing report, lets dive into how it can help your company. Measuring your client retention rate is absolutely essential. For example, your headers could be Traffic Overview, User Engagement, Traffic Sources, SEO,PPC, andSocial Media. Instagram and Facebook see engagement rates around 0.08%, while Twitter sees engagement rates around 0.05%. When it comes to your marketing strategies, its essential to make informed decisions to drive the best results for your business. Are you interested in custom reporting that is specific to your unique business needs? DashThis is a brand owned by Moment Zero inc. I hope these tips help you prepare excellent reports and deliver successful presentations! See this report live | Use it with your own data. Learn how to optimize your landing page with our helpful guide. There are several important things to analyze when determining the performance of various marketing efforts. To measure the engagement rates of your social media accounts, you may want to first focus on putting your accounts into one highly-effective social media scheduling app, because many of them track engagement analytics for you. Sometimes even a simple change can be a game-changer, so make sure youve exhausted all options before throwing in the towel. Your report can fill up quickly and you dont want it cluttered with stuff that isnt actually useful. Digital marketing reporting is the key to tracking valuable metrics and data that inform your marketing strategies so you can earn the highest possible return on investment (ROI) for your company. Making data-driven decisions is a systematic process. Any good data-driven marketing reporting strategy will include as much information about conversions as possible. Measuring the performance of your digital marketing is the greatest asset of these online channels, but unless you understand how to read the reports your agency sends you, youll miss out on critical opportunities. Youll want to email the reports in advance and be sure to insert page breaks throughout so its easy to refer to which page youre on and that they see thebig picture. While Google Analytics alone can give us some insight as to where marketing efforts are paying off, ultimately more information is necessary to make data-driven marketing decisions. You want to keep your digital program on track and your vendors accountable, so its imperative you know how to read their reports. Ideally, this number will be as low as possible. , a web design and development agency based in St. Louis. Its OK to ask questions if you dont understand something in your report like a specific term or how a metric is calculated. And for even more information on reporting and analytics, check out our ebook on the six marketing metrics your boss actually cares about. However, it can be difficult to find important information in reports, especially if you arent actively tracking marketing progress every day. Subscribe to the Best Practice Digital newsletter: Tell them what your digital priorities are and keep it to just two or three items. Some important things to include in the summary section are. Once youve identified your goals, you can start thinking about the marketing strategies you want to implement for your business. The value of each marketing conversion is the metric that can help you most easily answer the following questions: Some of these questions may be harder to answer than others. Ask your digital agency to identify opportunities for improvement, what is or isnt working, and what new strategies are worth trying. Divide this by the reach of the post and multiply the result by 100 - this gives you that post's engagement rate (as a percentage). Now that yourdigitalmarketingperformancereportis set up and you have a solid understanding of what it represents and what your audience is looking to glean from it, youre ready to prepare your presentation. Another important group of metrics is site traffic. Heres how to create your own digital marketing report in five easy steps: Marketing reports are an excellent way to help you track your progress on your way to achieving your business goals. WebFX did everything they said they would do and did it on time! Or some other business goal? When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book. While it is unusual for this number to be much higher than 1, a higher number of sessions per user indicates that users are engaged with your content and visit your website more than once. In addition to pullingdigitalmarketingreportson a regular basis, you might need to present these reports to either an internal team or your clients. A high bounce rate can indicate poor quality traffic that is not engaged with your content. What can or should be improved to increase my ROI? Sessions per user is the average number of times a user visits your website. If you have any questions about your digital marketing reports, talk to us! You can choose to create monthly reports or quarterly reports to keep you and your team informed about the success of your strategies. Typically email, fundraising, and social media reach are the most important metrics for a digital campaign. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University. I usually highlight a few trends or anomalies I noticed in that monthsmarketing report, along with recommendations for improvements. Quality is far more important. Digital Marketing, The first time you present, you might have to make assumptions: Youll have to take an initial guess at what data they want to see in theirdigitalmarketingperformancereport, how they would like it presented, and how often they would like to see it. Any data-driven digital marketing report should answer the following questions: Lets take a look at one of our digital marketing reports to understand the components of a good report. Beyond that, there are endless tools for reporting and measuring marketing success. They are quick with their replies and incredibly helpful. If youre getting 20 phone calls a month from your Google Ads, thats an awesome start. Did they call you, fill out a form, download a piece of content, purchase something on your website, etc? Be sure that your report includes all the data necessary for your goal. Once you have these numbers, simply place them into the formula. Maybe they would like you to add new stats or report on some of the data in a different way. An error occurred when getting the results. Taking the time to draw conclusions from data-driven digital marketing reporting can help your business gain insight and take strategic actions in the future. Then sign up for our newsletter, Revenue Weekly, to get the latest digital marketing advice and tips sent straight to your inbox for free! You want your team/clients to be on board with the program and your decisions, but you also need time to actually do the work youve promised to do. Many digital marketing campaigns focus heavily on social media. Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Elements of a Data-Driven Digital Marketing Report, A list of the main marketing channels (Paid Advertising, Organic Posting, SEO, etc. Vicki Lesage is a Digital Marketing Strategist at Thoughtprocess Interactive, a web design and development agency based in St. Louis. And its easy to make sure youre all looking at the same thing and following along inreal-timesince youre all in the same room. Once youve implemented your marketing strategies, picked your reporting frequency, and chosen the metrics you want to measure, its time to compile your digital marketing report. A good summary should clearly break down what is being done to provide a clear picture of the digital marketing efforts for the given time period. Compile your report and analyze your results, How to create your digital marketing report, Track and manage your digital marketing strategies with transparent reports from WebFX. Get actionable online campaign strategies and tactics delivered to your inbox weekly. As a result, you can identify areas of your strategies that need improvements, so you can optimize your campaigns to drive more sales and revenue for your business. Not only will your digital marketing reports be easier to read, but youll have better alignment with your digital agency and theyll be focused on the metrics that matter to you, ensuring success for both sides of the relationship. Watch the trendline. DashThisis an excellent tool for streamlining your reporting, which saves you somuch timeand helps you present top-notch reports that are clear for your team and clients to understand. The whole process was very easy! Marketing vehicles vary by business and industry, so be sure to monitor these metrics, invest in what's working, and minimize what is falling flat. For most websites, Google Analytics is a great place to start analyzing your websites main data. And vanity metrics are distractions. Do you consistently get the number of conversions you expected? A space to discuss future growth opportunities, ideas for projects, or strategy changes. So its important to find the balance. These are the campaigns youll be tracking in your report. Optimize any paid ads landing pages for conversions. Even if a channel like organic social posting is technically free, you will need to spend a significant amount of time creating, scheduling, promoting, and interacting with posts. Always take their feedback into consideration and incorporate it where possible. Are the conversions you receive leading to tangible sales? But dont stop there. Once you have this data, youll be able to make informed decisions about what is working with your campaigns, what isnt working, and where to focus future efforts. Digital marketings greatest advantage is that you can measure just about everything, but thats also a challenge because its easy to be overwhelmed by the data you receive. But before you go changing up your strategy completely, look for obvious areas for improvement. Once youve figured out where your websites visitors are coming from, its important to take a look at their on-site behavior. Email Marketing Metrics Explained for Political Campaigns, The Only Digital Marketing Metrics Campaigns Should Care About, The 5 Online Marketing Metrics Every Political Campaign Should Monitor, 6 Things I Wish All Candidates Understood About Online Campaigning, The 5 Questions You Should Ask About Your Online Fundraising Program, 5 Benefits Of Using A CRM For Your Political Campaign. Group similar content into sections and then visually separate the sections with headers. My general rule of thumb is that for large budgets and big decisions, meet more frequently (perhaps monthly or bi-monthly). Vicki enjoys helping clients with their websites and digital marketing campaigns, providing data-based recommendations to increase revenue and engagement. How Often Should You Be Looking At Your Digital Marketing Reports? But first, youll need to identify the goals and objectives that are the most important for your business. Related: Your Guide to Scorecards and Dashboards - Campaign Performance, Related: How to Update Your Marketing Scorecard for 2022, six marketing metrics your boss actually cares about, Prove ROI and ROAS with These 12 Digital Marketing KPIs. It's basically the amount of clicks you have had on a particular digital ad in relation to the money youve spent promoting it. Take note of which campaigns drive the most web traffic, leads, and conversions for your business. Learn how to optimize your landing page with our. Certain types of websites, like e-commerce websites, can expect a higher average number of pages per session. Your top landing pages and most visited landing pages can give you a sense of what content on your site resonates with users and how users move through your site toward the desired action. You can always add your own widgets too, but its great to have a starting pointespecially one designed by the pros. For each digital marketing channel in your report, consider the following: It is important to calculate the cost as not only how much is my ad spend but also how much time is spent setting up and optimizing each marketing channel. Here is a brief overview of some of the topics well cover on this page: Bonus: Do you want the inside scoop on all things digital marketing from our award-winning experts? The first metric to monitor and analyze is sales revenue. Professional digital agencies know that youre not accusing them of being dishonest just because you ask questions. You may also want to consider local SEO tactics to capture qualified leads in your area. Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, Digital Marketing Report: How to Create Your Report in 5 Easy Steps. (If not, installGoogle Analyticsnow and start tracking thatmarketing data!). For example, if you want to increase your web traffic, youll want to analyze your traffic sources to see which strategies are driving the most users to your website. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our digital marketing services can drive sales and revenue for your business. Start automating your digital marketing performance reports now! Are my digital marketing efforts working? With agency and client-side work under her belt, Kingsleys strategic experience spans both the B2B and B2C sectors. Take a look at who those 20 phone calls came from. Here are some tips to help you cut through the noise and measure what matters. It's not always easy to tie your sales revenue to your marketing campaigns, but without it, you have no idea if your digital marketing is paying off. Its essential to monitor the performance of your campaigns regularly to ensure that theyre driving the best results for your business. Are you ready to get started with digital marketing reporting? Pages per session is the average number of pages a user visits on your website in a single visit. As a marketer, you most likely are interested in how your website anddigital marketingefforts are performing and using a tool likeGoogle Analyticsto pull some sort of monthlyanalytics reports. To measure your sales revenue correctly, utilize a software program that specializes in measuring sales data and other key performance indicators (KPIs). Are the conversions and cost per conversion generating a positive ROI? Certain types of websites, like e-commerce websites, can expect a higher average number of pages per session. Especially if you offer a product or service thats specific to a certain area, its important to make sure your traffic is coming from the right people. Its their job to partner with you and help you better understand their services. Data-driven digital marketing services rely on reporting to track progress. While organic efforts may only begin to generate results after several weeks or months, with paid efforts, you should see results more quickly. Which calls led to the most valuable sales? The entire staff at WebFX has been phenomenal. This is a huge time-saver as it will do most of the work for you, you just need to integrate yourdata sources. These should provide a sufficient basis for most companies to get started. Its very easy to hide a needle of poor performance in a haystack of extraneous metrics. Carefully measure your conversions and the other metrics associated with your marketing efforts and contemplate the best way to determine the conversion rate you want to measure. However, we havent fully discussed how digital marketing can help with client retention. If possible, what information do we have about the people who completed conversions? How often you prepare reports is different than how often youll be presenting. The average website should shoot for around 1.8 to 4.4, Sometimes, unexpected pages can end up being the most visited pages of your site, so be sure to optimize these pages, keep their information up to date, and make sure they guide users toward a conversion if possible. WebFX is an industry-leading digital marketing agency specializing in tracking and analyzing essential metrics to create data-driven strategies that boost revenue. The summary sets the stage to make it easier to digest the metrics to come. Bring all your marketing data into one automated report. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. The following metrics can reveal a lot about how users interact with your website: The bounce rate represents the number of people who leave after visiting a single page of your website, without making any sort of meaningful interaction. Our reports seek to provide information about the websites users to try and piece together the performance of the website itself.