More than ever, a universitys website is its primarily calling card. Its well known that millennials like their phones, but did you know that 1 out of 5 millennials use ONLY mobile devices to access the Internet? Build your content with your personas in mind and consider using web personalization. Social media engagement - Is your social media strategy working? Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Engaging the population is the best strategy for creating user-generated content. Here are a few tips to keep in mind when holding webinars: Going to college is uncharted territory. Numbers showing a high number of applications, quality of professors, placement of graduates - all help to build a strong brand. For example, Imperial College Business School was able to drive up student applications using a new visual identity taking a digital-first approach. Use social media ambassadors - Using students as social media ambassadors is another new strategy many universities are using to increase their reach on social channels. If youre 100% happy with the designs you receive, download all source files in two easy steps. By implementing chat, or conversation marketing college representatives are able to reply to questions immediately. Creating detailed email workflows based on your different types of student persona is another way you can use marketing automation. Universities dont limit themselves by using one or two marketing strategies. It also offers a perspective into the schools personality that doesnt appear as easily on still posts and pages. Every school has a brand. It helps with engagement and participation on campus. Consider creating and promoting hashtags for events and departments as well. Students will look up your schools if some previous strategies are accomplished correctly. Why not inspire others by marketing to specific audiences? To make sure students are responded to quickly, some universities are using web chat. If its unclear to online users, get them involved and guide them. If your institution is cold emailing prospective students, theres a good chance many are going directly to spam. As youll see below, more than 10 marketing strategies can help universities promote their institution. Optimizing your timing with AI - Tools like Seventh Sense use machine learning to identify the best time to email each person whos interacted with your email in the past. What are your alumni doing after theyre no longer attending your school? communications and brand management within the vice president for marketing and communications, Align college branding with University messaging, Minimize competing taglines used by colleges and departments to headlines or other Almost all higher educations promote tours when enticing students and adding the opportunity to sit in a class in their major is beneficial. Just like statistics, this can easily deter or motivate others to apply to your university. That said, if theres a clear divide between a billboard advertisement and a Facebook advertisements voice, it creates confusion. In a recent webinar, University of Albany vice president Joe Brennan argued that being able to centralize marketing expenditures is key to running an efficient higher education marketing program. On the Active Project, click on the down button. A few ways you could use live streaming include live stream Q&A sessions, taking people behind the scenes, live streaming events like sports, and even live streaming classes. and avoid strategies that compete unfavorably with other in-state institutions, Show innovation taking place inside and outside the classroom, Show maroon and white pride that defines the culture and highlights what it means Flagler College has a YouTube channel that features student ambassadors creating fresh content, doing takeovers, vlogs, and acting as influencers for the school. Woodbury University increased page visitors by 4000% with a combination of a new brand platform, coordinated social media campaign, and highly targeted marketing. These cookies will be stored in your browser only with your consent. '", You cant manage what you dont measure. With young people having less patience and a short attention span, its a great idea to present info in easy-to-digest infographics. Unlike freelancers and most graphic design services, you receive the first draft within 24 to 48 hours. There are more than four types of marketing strategies that universities can use. Try Penji today 30-days risk-free. the advisory and other implementation groups. Analytical cookies are used to understand how visitors interact with the website. - Peter Drucker. Its possible to create various campaigns surrounding the idea of diversity. Make sure that the topic is important to potential students. Its up to you to define what success looks like for your team. And if youre not sure yet which one works for you, here are some case studies to look at to inspire your marketing campaigns. Become a students first choice for university. with the look and messaging strategy, Continue to feature recent alumni, top faculty and high-achieving students, Focus on alumni who have graduated within the past two years, Continue to promote significant/distinctive faculty and student research and expertise, Highlight undergraduate research opportunities and research that supports public affairs Another window will open up for you to review the design. Students have moved online, and its important for your college to follow suit. Social Trafic? These cookies track visitors across websites and collect information to provide customized ads. message elements, Develop communication messaging that utilizes facts, statistics and points of reference Make the webinar interactive by having an open forum or holding online games. Drift found your chance of contact decreases 10x after just five minutes without a response, so automating responses is critical if you arent going to have people standing by for live chat all the time. and other key areas, Adopt assessment tools to help guide current and future marketing/communications initiatives Without centralized reporting, its easy for different departments to fall into a pattern of using the same strategies year after year just because that's what they did the year before. With the pivotal role university websites play in student research, youll want to make sure your website is effective and optimized for conversions. All brands that have used Penji know this process well. For quick reference, here are some of the email templates created by our designers: No need to worry about complicated processes or forms when you request any design from Penji. Marketing shouldnt just be executing the same strategy year after year, but actively coordinating with the rest of the school administration to plan and execute a marketing strategy that fits the universitys goals as a whole. By creating dedicated hashtags, your university can take advantage of social proof to build your universitys social media brand. Many students want to see what their specific department is up to! Oftentimes, departments are resistant to change, and the only way to sell new tactics or branding is with data. This can determine how your school is seen from an outsiders perspective. It does not store any personal data. Traffic sources - Where are your website visitors coming from? talking points and content/media guidelines, Implement an internal brand awareness campaign, Share history of brand and provide supporting research, Encourage incorporation of brand into presentations, speeches and day-to-day communications, Incorporate professional development component, including requirements for all public-facing Pick speakers or panelists who are relatable to the target market. Promoting your specific population can be encouraging to other adults looking to return to school. Thats normal. More often than not, potential students would want all the help they could get to prepare for their university experience. The cookies is used to store the user consent for the cookies in the category "Necessary". Want to try Penji? In his role, Ivan oversees all revenue operations which includes sales, marketing, and customer success. Showcase the quality of your university using statements backed with data and facts. An effective college recruiting strategy should include tracking the following KPIs: Call-to-action conversion rates - Are visitors responding to your website? Showcase your values and cause - Refuels Gen Z Explorer Series found that Gen Z are socially conscious and motivated by causes. A marketing strategy focused solely on them is one that targets both current and prospective students. If a university actively promotes its high graduation rates, it actively promotes its other departments in the process; It speaks well for the advisors and professors. could be considered for awareness efforts, Avoid spot placement on local websites or apps, Allocate advertising money on radio, online and mobile, Synchronize buys with annual recruitment cycle to target timeframes when students/parents Live streams are viewed as more authentic by many teens and can be a great way to build relationships with potential students. Content that might be deemed too busy for standard usage can thrive in a video if done correctly. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Your college should have a voice. Necessary cookies are absolutely essential for the website to function properly. Feature your beautiful campus - Do you have an attractive campus? When it feels like every college in the country is sending a letter, it feels impersonal to prospective students. media engagement and emerging platforms, Consider expanding culturally relevant campus offerings and promotion to the community Its a great strategy for long-term use by making sure particular pages of your website line up with words you know people are using. Each one has a different approach to its brand, and you should strive to stand out among others. In our work for Imperial College Business School, we took a digital-first approach to the brand identity. This step doesnt directly market to your audience at first, but over the years the brand will become recognizable in the local area. So, they ask us to create the best and most creative visuals that appeal to the younger audience. The initial plan, approved by Administrative Council April 7, 2014, Many campuses are siloed and marketing is not in touch enough with department faculty to be aware of the great work happening on campus. Its all irrelevant if your university is not the top of the search when they look it up. In relation to the downloadable guide, make potential students feel like youre walking them through their college preparation with email marketing. Plus, you can add other information like colors, reference links, and royalty-free images. Is your following growing and engaging? Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. talking points, Continue to utilize content marketing to reach target audiences, Enhance the spotlights system and utilization, Tell the story in a multimedia format that is short and delivered in a mobile-friendly marketing recommendations based on research conducted by Penn Schoen Berland. Academics are notoriously bad at interacting with the public, but marketers are experts. Colours were chosen to work on screen. While increased enrollment is your ultimate goal, if thats all you measure, you wont be able to see results fast enough to make adjustments. Create your project today and get your designs tomorrow. If youre looking for ways to boost your education branding, here are some of the best marketing strategies for your university. Every single student has unique backgrounds and experiences that shape how theyll receive messages. Across all website and social platforms, there are options to include videos. They have been very creative, responsive and professional. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.