These help attendees find one another, network, encourage content sharing, and produce a treasure trove of media to use in future event marketing. According to Branding Mag, branding is important and strong branding helps an organization: Beyond these important benefits of a brand, theres a less tangible reason why event branding is more than ever compelling event branding creates the event experience that we now come to expect. Why we love it: Web Summit has a varied audience. Here are a few tips that can help grow your blog i, Happy Fathers day to all the dad-to-the-bone, Walter turns 1 today! The movement Movember sparked thousands of events all seeking to raise money for charity. 25% discount to our 4 week Intro to UI Design course expires on August 2nd. Before you can create your brand elements, its important to first understand who your audience is. Who would your audience listen to and look up to? Their minimalistic aesthetic is visible online and offline with a cohesive branding system of fonts, colors, lines and brand personality. To achieve an experience that will leave attendees wowed and ready to take action, its important to create a strong event brand. This isnt just about marketing collateral its about a lasting impression, which means business outcomes (think: money) and your brand reputation are both on the line. Once you have all the elements of your event brand locked and loaded, its time to start sending it all out into the world. Fans share their passion for events by taking photos and sharing. Encouraging your audience to take pictures at your event and share will really help to build your public brand image. Table tent cards Why not write a series of blog posts for a trade magazine, build an email newsletter to keep people up to date with your event, or develop a fun infographic that people will want to share? Custom Gobo Manage in-person attendee and exhibitor engagement. If youre hosting a hybrid or virtual event, your event brand will also take center stage in your virtual venue. Its better to ask and get a no than to never ask at all. Similarly, think about how this event relates to your organization as a whole. Consistent branding across all channels increases revenue by 23%, according to Forbes. Event branding is the process of giving meaning to your event by creating cohesive elements that identify and differentiate your event from others. With over 16 types of attendees interested in their events, they built a universal brand associated that doesnt lean on cultural references. Agenda template Even if attendees dont know much about the agenda, the slogan gives them an understanding of the value theyll extract from a TEDx experience. The furniture and decor also play a role in creating an onsite experience. Terms & Conditions. Its well known that visual content on these channels creates more engagement than text based content, so to establish your presence and build your brand, Canva is a good place to start. For an event, using a hashtag can really ramp up your exposure, by pulling in more potential customers that are searching around that particular phrase. If you follow these tips, youll be sure to create an event that generates a loyal and consistent fanbase for years to come. Videos can add dynamism and effectively capture the events vibe, while a countdown can help build up anticipation. Meeting folder Reinforce your event brand across on-site visuals like check-in signage, digital kiosks, venue maps, and stages. With the audience top of mind and a clear understanding of your event brand, design can also be a way of escaping the been there, done that feel that annual conferences can sometimes leave. Eventdesign is so important in buildinga uniform look across many platforms, its crucial in creating recognition for your event and potential attendees. Pay attention to colors, design, and style when picking out decor and consider whether it compliments your branding. Having a solid promotional strategy and marketing pieces that look similar across platforms is key toa successful event. Conducting talks at clubs, universities and societies is a simple but yet often forgotten way to build your brand. Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. A seminar? Check out how simply Inbound communicated with potential attendees below. Flexible Learning. Get event planning emails you actually want to read! No one wants to wear those sticky generic name tags that fall off half the time. Build excitement for attendees by a slow reveal of itinerary or speakers, and youll be sure to get everyone talking about your event on social media. Its important to ensure brand longevity by making sure your event is held in the minds of the audience for weeks and months afterwards. All of your brand elements will come together on your event website. Inconsistency is a brand killer it sends out a confused message about who you are as a company and what your event can give your audience. From key signage like welcome and on-stage signage to smaller elements like directional signage, every sign is an opportunity to further create a cohesive onsite experience. LAST CHANCE! Event theme or tagline. So excited to join #EventMinded today. To bring your brand to life, an easy and cost effective way is to create visual content for the key social media channels Facebook, Twitter, Instagram. Let me repeat, brand experience is important. This makes event branding so critical to the growth of your event and your business. While your event brand should reflect your organizations brand, it should also have a brand of its own. Save the dates Thanks for subscribing! Your brand is made up of the following aspects: Defining these brand elements are important, as theyll be used as the basis of all your promotional material and help build recognition for your event. 2022 Hopin Ltd. or its affiliates, all rights reserved. If you choose to give out swag at your event, take the opportunity to incorporate your branding into your giveaways to leave a lasting impression. Because Nike believes everyone is an athlete, and these events support the brands community members in their pursuit of movement. We used event branding and details to reach our target audience and boost ticket sales. Trust Superside with your next brand identity design project. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. So, how do you make sure your event emails get noticed? Your audience is here for the experience. In addition to revenue, branding can impact a business in multiple ways. Event Agenda Event branding is an exciting opportunity to present a cohesive story and experience across many touchpoints. It all starts with a robust yet versatile event brand identity and understanding the role design plays in taking an event from easily forgettable to unmissable. Carry your branding over to your registration platform, even if youre using an external platform like Eventbrite. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event. Going in a new direction can draw attention and spark intrigue just make sure you dont step too far away from the core company motif. Whether its a company event, national conference, or a local fundraiser, Sprout Studio can help youcreate the branding for your event and carry it throughout your visuals. Email template design You want people to keep talking long after the last speaker leaves the stage, so they need to remember who you are and what youre about. Your event brand can live forever with take-home goodies distributed to event attendees or contest winners. Want to learn more about hosting and marketing events? The intent behind your event should play a role and help guide your events branding. This is one of the main elements that creates a common visual branding thread and reinforces your event theme. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Ever wondered what you could achieve in a day if only you could shed monotonous and repetitive tasks? By asking for an endorsement, youre building trust in your brand if the quote is from a key influencer. View Evently - Event Organizer Landing Page, View Rhapsody Festival Marketing Materials. Now you can begin to think about the tangible components that will help bring your event brand to life. A swoosh? So, when deciding on colors, you should think about how they will be applied in everything from emails to onsite signage. Do you have an interesting story of how you came to set up your event? Sometimes you need a little extra help in making your voice heard and your brand stand out. Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. And never forget the power of your network to help build your reputation! Dreamforce has become a household name within the SaaS community and is now, in many ways, synonymous with event excellence. A voice encouraging you to make your dreams a reality? Why we love it: Weve loved watching the evolution of their logo design and the overall transformation of the conferences visual expression over the years. 60% of millennials, surveyed in a study by SDL, expect a consistent experience from brands whether online, in-store, or across other platforms. Or, just access our free design brief template! For events in which youre exhibiting or have a booth within a larger event, all of the above elements are important on a smaller scale. Through branded design and the incorporation of event details, we created engaging calls to action with each design. Place cards Live Mentorship. Deploy your branding and apply best practices, Explore how technology can support your event branding. They create visual associations and evoke emotions around the experience youre promising to deliver. Talking about your journey and how your event was created can provide trust from attendees and they are more likely to buy into your vision, and perhaps buy tickets for your event. Date: November 4-7, 2019Location: Lisbon, Portugal. Try your local Rotary Club or Toastmasters. pre-built themes and drag-and-drop customization, Impress sponsors, partners, and other key stakeholders, Drive registrations, ticket sales, attendance, and more. By giving away freebies, youre much more likely to get your audience to stick around. Were talking posters, flyers, banners, the stage, free branded giveaways and everything in between. Each session features speakers from companies like Amazon, PUMA and Twitch Prime, tackling the intersection of marketing and design. Promote beautiful landing pages that drive registrations. The name Nike immediately prompts thoughts of determination, high performance, and motivation all of which goes well beyond athletic clothing. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. Consider incorporating opportunities for swag personalization and interactivity while holding true to your central brand. By sharing these stories with the press it may just catapult your event to stardom! Portfolio projects. An influential business partner could make all the difference when it comes to elevating your brand. Once youve articulated why your event exists, its time to fully outline the value the experience will deliver. That can be things like: The final step to winning your audience over is making them love your event, so they will come back next year. Its important not to forget your network. The event website is usually the first touchpoint a potential attendee will have with you, so it has to be memorable but not overwhelming. A symposium? Rather than making a name too literal (like Summer Food Festival), why not try a play on words, like Jamie Oliver with The Big Feastival. Lets explore some of the areas to consider deploying your event brand. To build momentum about your event, why not do a day by day or segment reveal? Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more. Focus on telling a strong brand story within the confines of your booth. Happy Birthday to one o. When creating a tagline, think about what youre offering to your audience, and why they should come to your event. In marketing and tech circles, theres always been a lot of hype around events. Theres lots you can do in your local area that are simple and cost effective ways to help build your event branding. For Harmony Area Community Foundation, the goal was to attract local residents to the annual event through an engaging ticket design. In this guide, well deep dive into event branding and explore everything from what event branding is, through how to create a cohesive brand experience. Branded furniture & accessory design pillows, blankets, tables An effective event app design needs to represent the brand and offer attendees a personalized experience. Handout template How to Take Minutes for a Meeting (and why they're important), Fun Virtual Event Ideas for Team Building (that won't FEEL awkward), Upcoming GuideTalk - Providing Value to Sponsors with Guidebook 6|22. They either go all-in and spend their money on the event design, or they dont do enough and their event is easily forgotten. An annual fundraiser event needs to engage and excite target audiences each year. Colour: Getting the colour balance right is important. Thank you @Hopin for organizing this great event.So happy to see all the @TheSnapBar @Twitter and @instagram content from all the attendees on the social wall powered by @walls_io pic.twitter.com/BTSRoBjLho. Swag. Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. Event emails. We engaged the local community with custom poster designs for both Studs, Struts & Stilettos, and the Gala of the Decades events. A slow-motion video of an athlete in Nike gear? They always listen to feedback and come back with improved design elements the year after. MozCon is not your average marketing conference. Superside offers a selection of top-rated design professionals along with dedicated account managers who are available 24/7 to deliver high-quality results. Friendly, fun, inspirational? But its not just about why you think your event exists. 25% discount to our 4 week Intro to UI Design course expires on August 2nd. Maintain company culture in a hybrid work environment. When thinking of swag to offer, ask yourself a few key questions: You could give out branded sunglasses at an on-site event in a warm place, or offer cover letter templates to attendees at a virtual career fair. Now cut that in half, refine it a bit, and youre creating your event tagline. Try it now, free! Name tags are an important piece in most event branding. Theyre coming to your event for a particular reason, right? If youre providing food and drink to attendees, take it a step further by infusing your event brand into the experience. Once on board, a partner could sponsor your event, which could mean more mentions on social media, or more merchandise to sell at your event. Live experiences conferences, workshops, and tradeshows and more help connect brands to their audiences in ways that other marketing channels cannot. Your attendees expect to be dazzled, so you need to offer them an astounding experience. Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. With a mix of top-notch speakers and relevant content, it has created an incredible community of friendly, enthusiastic, forward-thinking professionals. Its where all the elements of your event brand your experiences purpose, value proposition, name, logo, tagline, imagery, colors, and typography come together to make your event stand out and help attract registrants. Establish your event and use the naming consistently. Introduce yourself to new clients with Pitch. Most local radio stations will also have you on as a guest to talk about your event, further increasing your exposure. Think about basic demographics like gender and age, and also consider interests, lifestyles, and more, in order to get a full picture of who youre engaging. Your event brand will influence how attendees perceive your event throughout the event lifecycle from the moment they see any promotional materials to the final post-event email. Sign up now. Dive deep into event guides and save time with our curated templates. Student event and lifestyle company Unidays give away a free subscription to a newspaper at their events and on their website, encouraging students to sign up as a member. Is your event meant to be educational, fun, technical? Registration and ticketing. Make sure theres consistency across your event communication and marketing materials so you dont risk confusing your audience, and even worse, missing out on valuable registrations. Join our community of 10,000+ who receive the best in design and marketing content, biweekly. Good email design maintains a consistent color scheme, emphasizes event logo and CTA buttons and includes little text. Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. What giveaways will attendees actually be able to use. Signage. Do that and youre going to fall in a big pile of forgettable and bland. Let's get you answers to your questions. Inbounds brand is strong, easily recognizable and gets better by the year. If youre not using email and social media to promote your event, you could be missing your audience check out How to Create a Successful Event Marketing and Promotion Plan. Event programs Why should your audience care? This is often the first touchpoint for potential attendees, so its key to establish your brand on this platform. We designed colorful, branded posts using local models to promote this important fundraising event. You want your event to be instantly recognizable. When you can create a fun and exciting event, youll get your attendees doing your marketing for you! Bring in the color palette, imagery, and banners, from the registration page to make the digital attendee experience come alive. Beyond digital deployment, an on-site or hybrid event has endless potential for physical event branding, from banners and beverages to tickets and toilet paper. Booth design. Those wow conferences everyone keeps talking about long after theyre over dont just happen. These asks are made easier with an event platform that can streamline tasks, offer new branding opportunities, and use the power of technology to simplify brand implementation. Dont forget to make sure the name youre going for hasnt already been used or cornered by another organization. Here's everything you need to know to make motion a regular part of your marketing mix. Conferences like TED, C2 Montreal and SXSW are excellent examples, as they offer attendees the elevated experience theyre looking for and get them involved beyond simply attending. Putting together a successful conference starts and ends with the attendee experience in mind: creating an awesome event that people will choose instead of the other ones out there; crafting a strong brand identity, yet reinventing yourself every year, so the attendee doesnt get bored eventually. Take The Forbes Power Women Summit, which spotlights innovative women driving progress. TED does this excellently with the tagline Ideas worth spreading. Both Gift of Life Transplant House and Studs, Struts & Stilettos needed to condense an immense amount of content into a single event keepsake. With award-winning customer service and world-class design, Guidebook is the trusted mobile guide provider. Logo. Seek out event platforms that offer integrated event websites with pre-built themes and drag-and-drop customization capabilities. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. Remember that in order to leverage your event, all bases must be covered branding your event needs to integrate both online and offline communications. Learn the latest best practices and stay ahead of industry trends. A conversion-centric design, like the SXSW registration page below includes well-placed CTAs, a minimalist style, and cleverly contrasted colors and is optimized for every device. They'll associate it with what your event stands for, so creating this visual to represent your event is key. Request a demo This works especially well for events like festivals, as Soundwave demonstrates. Guidebook apps, for example, enable a high level of customization to fit your events brand. Menu cards Decor. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. The site displayed the events purpose and used dynamic shapes in blue tones to create a calming atmosphere. South by Southwest (SXSW) is a massive conference and festival event where film, music, culture, technology and other interactive industries come together. Your event should tell a good story, so all these elements need to be part of the same puzzle and maintain a consistent aesthetic between your online and in-person branding efforts. Before putting pen to paper to brainstorm ideas, decide on the scope of the event and set clear SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. Whether you're refreshing an existing brand or starting from scratch, you need a branding package. As you develop brand elements such as logo or colors, keep in mind that each element should work well with the other elements both online and live at the event. Making full use of venue customization options to create an immersive brand experience. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. What sets apart average events from events that wow is branding. Thats the power of branding. It is owned and produced by Consumer Technology Association (CTA) and had over 175K attendees and 1K speakers in 2019. Stationary The logo is accompanied by other brandingelements such as colors, imagery, patterns, language, etc. Social media is where most people spend their time online. You know, despite the growth of the online world, print isnt completely dead. Date: July 6-8, 2020Location: Seattle, WA. CES is where thriving consumer technology businesses gather. Guidebook powers event apps for thousands of organizations. The most up-to-date marketing news & information delivered right to your inbox. In his book, Start With Why, author Simon Sinek explains, People dont buy what you do, they buy why you do it.. Digital signage files Event organizers recognize how powerful social media can be, before, during and after an event. Try to use just one word, or a couple of words so its easy to remember and easy to spell. Finally, once youve put in all that effort to ensure people attend your event, you want to make sure they return! Custom name badge template Live Mentorship. Drive registrations and engagement at IRL events. Before going above and beyond to give your conference that extra pizazz, make sure attendees get what they need a fast, intuitive, smooth experience both online and offline. These are the key brand components that will be applied across all of your touchpoints as you promote the event and on the big day. Custom event graphics can direct or inform attendees, create a cohesive brand, or showcase the events theme. In a nutshell, branding is what your events look and feel like. Extend your in-person event to a global audience. For example, Nikes Swim All value proposition reads: For any woman in London, regardless of income, who wants to learn to swim, our six-week Swim All program provides a safe, inclusive opportunity to learn how to swim and feel comfortable in the water that empowers participants to build confidence, have fun, and get inspired to achieve their own greatness. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. If you love solving big challenges, let's chat. The new logo also has a more modern feel with a somewhat condensed, sans serif font that offers full flexibility in its usage. Building partnerships for events is ultimately about extending your reach. By keeping consistency in your messaging, youre showing that you are reliable and true to your values. According to event experience provider, Freeman, 9 in 10 Marketers agree brand experience delivers more compelling engagement. How does the branded swag connect to my organization and its values? Request a demo with one of our product experts. Heres a list of tips to help you plan your event, followed by a look at how five of the top marketing and tech conferences in the world use design to elevate their events. Relevant, straightforward content and design create a sense of urgency. Apparel Design Ultimately, we deliver bold and calculated design solutions resulting in long-term impactful impressions for our clients. Why we love it: From top-notch speakers to a sleek mobile app and the iconic #INBOUND backdrop, each asset feels part of the same universe. During the event, you can use social media walls to capture and broadcast user-generated content from your event. Through strategic text hierarchy and design, we ensured each guest received an informative and memorable program. We cover what a brand package includes, plus premium add-ons. Flexible Learning. You can use the local notice boards to communicate the event, online community forums, and free local newspapers or letters. Event marketing involves planning, organizing, and executing across all platforms. Its easily recognizable and gives the event and the atmosphere a chance to take center stage. Leading up to your event, use your social media channels to highlight your event.